How colors are used in marketing

Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product.

This infographic on the Psycology of color explains how we can use color to influence customers.

The Psychology of Color – Must See for Web Designers - Infographic

source : http://www.testking.com/techking/infographics/the-psychology-of-color-must-see-for-web-designers-infographic/

Featured image: TheSavvysStylist

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