Ford sets African Vision at First ‘Go Further’ Event

Ford Motor Company of Southern Africa (FMCSA) held its first “Go Further” Event in July at the Sandton Convention Centre in Johannesburg.  Ford showed off four new models that are destined for African shores, and detailed its future plans for the Sub-Saharan Africa (SSA) region and the highlight being the reveal of the much anticipated Ford Mustang.


With guests from the media, stakeholders, suppliers and VIPs in attendance, Jeff Nemeth, President and CEO for the Sub Saharan Region, outlined the company’s vision for driving growth in existing markets on the continent as well as entering new ones.

Jeff Nemeth

I quite enjoyed hearing about Ford’s accomplishments and the company plans to focus on South Africa as the engine of growth for the continent. Sub-Saharan Africa will be a key market for Ford,” says Nemeth. “Our vision is to become the first choice for mobility in Africa, and our event today underscores our commitment to serve customers throughout Africa.”

In the next two years, Ford plans to bring at least 17 new or refreshed vehicles to its fleet. This includes the Focus, Fusion, Ranger XL-Plus, Transit, Tourneo Connect and of course the Mustang.

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Ford SYNC is a factory-installed, integrated in-vehicle communications and entertainment system technology allows you to talk on the phone, navigate and listen to music while keeping your hands on the wheel and eyes on the road. SYNC 2 will offer a new, interactive version of SYNC boasting a touch screen as well as voice command functionality.  EcoBoost drivetrain options will also be expanded. EcoBoost is a turbo direct-injection technology that significantly improves power and fuel economy while reducing emissions.

Going on sale next year, the new Focus will feature an all-EcoBoost engine lineup, as well as a host of new safety and driver-assist technologies.  “In 2015 Focus will be updated to include the latest technologies we have on offer, giving buyers more reasons to consider the world’s best-selling passenger car,” says Nemeth.

GoFurther - NewFordFocus 2

Ford’s iconic Mustang performance model was the highlight of the show at “Go Further”. The all-new Mustang, which will be available with both an EcoBoost engine as well as its hallmark V8 powertrain, will go on sale in South Africa and SSA from early 2015. The Mustang is out of the stable.

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 “Ford is bringing a full family of safe, high quality, fuel efficient and fun-to-drive cars, trucks and SUVs to customers throughout the Middle East and Africa region,” said Jim Benintende president, Ford Middle East and Africa. “MEA is the final frontier for global growth in the auto industry and thanks to the power of our One Ford plan, we are able to offer vehicles here that our customers want and value.”

GoFurther - Mustang

I am grateful for the opportunity that Ford has given me. I had an exciting day out on the off road track the following day and I loved every bit of the experience test driving most of the vehicles in their range.  Well done Ford 🙂   I’m now looking forward to driving the new Mustang.

Some pics from the track day:

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